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Leader SBS Refrigerator / Refrigerator

Leader SBS Refrigerator

Discipline: Product

Qualified
for the Final Jury

Leader SBS Refrigerator
Leader SBS Refrigerator
Leader SBS Refrigerator
Leader SBS Refrigerator
Leader SBS Refrigerator
Leader SBS Refrigerator

Discipline: Product

Qualified
for the Final Jury

Based on the design principle of Design Without Thought, this refrigerator was designed with iconic R28 radius on the door. 28mm radius matches the curve between the thumb and index, leading the users hands to slide from front door to the door handle on the side intuitively, without any attention in the whole process.
The soft shape of edge of R28 changes the traditional impression of refrigerator as a cold machine,delivering warmly emotional caring and using experience to users.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Haier Group

Haier Group
Qingdao, China

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Design

Haier Group

Haier Innovation Design Center
Qingdao, China

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