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The PARA VERT is a product that plants new thinking. Quite literally. As a room divider, the PARA VERT provides flexible interior architecture, while contributing to a measurably improved spatial atmosphere and a more pleasant work environment. In the market launch campaign, the product is not simply positioned as a room divider, but as a climate activist, green therapist and money saver, doing more for employees than any motivational speech from the boss. Our campaign thus invests the product with a larger relevant brand space in a visually striking, informative and even entertaining manner.
Ippolito Fleitz Group GmbH
Axel Knapp Tilla Goldberg Jonathan Ihm Lea-Teresa Witt Carolin Stusak Frederika Eckhoff
Skalecki Marketing & Kommunikation
Frankfurt a. M., Germany