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PARA VERT / Product launch

PARA VERT
PARA VERT

Discipline: Communication

Qualified
for the Final Jury

PARA VERT
PARA VERT
PARA VERT
PARA VERT
PARA VERT

Discipline: Communication

Qualified
for the Final Jury

The PARA VERT is a product that plants new thinking. Quite literally. As a room divider, the PARA VERT provides flexible interior architecture, while contributing to a measurably improved spatial atmosphere and a more pleasant work environment. In the market launch campaign, the product is not simply positioned as a room divider, but as a climate activist, green therapist and money saver, doing more for employees than any motivational speech from the boss. Our campaign thus invests the product with a larger relevant brand space in a visually striking, informative and even entertaining manner.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Brunner

Brunner GmbH
Rheinau, Germany

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Design

Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group GmbH
Stuttgart, Germany

Axel Knapp Tilla Goldberg Jonathan Ihm Lea-Teresa Witt Carolin Stusak Frederika Eckhoff

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Design

Skalecki Marketing & Kommunikation

Skalecki Marketing & Kommunikation
Frankfurt a. M., Germany

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