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You Who Saliva Collection Kit / DNA analysis kit packaging

You Who Saliva Collection Kit
You Who Saliva Collection Kit

Discipline: Packaging

Qualified
for the Final Jury

You Who Saliva Collection Kit
You Who Saliva Collection Kit
You Who Saliva Collection Kit
You Who Saliva Collection Kit
You Who Saliva Collection Kit

Discipline: Packaging

Qualified
for the Final Jury

YouWho is Asia’s first DNA analysis kit, laying out the first step to discovering your ethnic makeup and uncovering your hidden history. YouWho focuses on introducing the scientific and technical term “DNA” through a consumer-friendly and approachable tone and manner. With the key word “discover’ in mind, we portrayed a curious young girl’s self-discovery journey to her history. Through the young girl’s telescope, the opening of the box leads you to your DNA and your ethnic makeup.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

EDGC

EDGC
Incheon, South Korea

Design

B for Brand

B for Brand
Youngsan, Seoul, South Korea

Creative Direction and Art Direction: Yena Choi Concept Execution: Jinha Seo Main Graphic Design: Soomin Jo