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YouWho is Asia’s first DNA analysis kit, laying out the first step to discovering your ethnic makeup and uncovering your hidden history. YouWho focuses on introducing the scientific and technical term “DNA” through a consumer-friendly and approachable tone and manner. With the key word “discover’ in mind, we portrayed a curious young girl’s self-discovery journey to her history. Through the young girl’s telescope, the opening of the box leads you to your DNA and your ethnic makeup.
Incheon, South Korea
B for Brand
Youngsan, Seoul, South Korea
Creative Direction and Art Direction: Yena Choi Concept Execution: Jinha Seo Main Graphic Design: Soomin Jo