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Club Goods / Branding

Club Goods
Club Goods

Discipline: Communication

Club Goods
Club Goods
Club Goods
Club Goods
Club Goods

Discipline: Communication

Club Goods - a product brand for Hamburg's music clubs. Now it had to become the #clubretter campaign overnight with Covid-19. Together with the Clubkombinat Hamburg e.V., we developed the concept for a solidarity brand for all music club owners. The goal is to give Hamburg music clubs the opportunity to develop products on their own. Then came Covid-19, and the concept had to turn into a large-scale rescue campaign overnight. The idea of Club Goods enables club owners in Hamburg to add new products to the series. The first brand is "Good Peppa", a trendy peppermint spirit. Ideas for other products are already in the pipeline.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ClubKombinat Hamburg e.V.

ClubKombinat Hamburg e.V.
Hamburg, Germany

Design

EIGA Design

EIGA Design
Hamburg, Germany

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