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Club Goods - a product brand for Hamburg's music clubs. And how it had to become the #clubretter campaign overnight with Covid-19.
Together with the Clubkombinat Hamburg e.V., we developed the concept for a solidary brand for all music club owners. The goal is to give Hamburg music clubs the opportunity to develop products on their own. Then came Covid-19, and the concept had to turn into a large-scale rescue campaign overnight.
The idea of club-goods enables club owners in Hamburg to add new products to the series. The first brand is "Good Peppa", a trendy peppermint spirit. Ideas for other products are already in the pipeline.
ClubKombinat Hamburg e.V.