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Porsche Digital Brand Academy / WebAR Training

Porsche Digital Brand Academy

Discipline: Communication

Qualified
for the Final Jury

Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy
Porsche Digital Brand Academy

Discipline: Communication

Qualified
for the Final Jury

The Digital Brand Academy is a first-to-market education application for brand training at Porsche.
The web-based AR tool offers employees a portable, interactive experience, accessible via the users’ business and private smartphone, which educates them on the brand. At the moment it is the only training worldwide of its kind.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

innovation.rocks

innovation.rocks consulting gmbh
Ungargasse 64-66 / 3 / Top 504
Vienna, Austria

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