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Beksul Premix / Package deisgn

Beksul Premix
Beksul Premix

Discipline: Packaging

Qualified
for the Final Jury

Beksul Premix
Beksul Premix

Discipline: Packaging

Qualified
for the Final Jury

The Beksul Premix package is defined by the concept of ‘completing baking like magic.’
The image of baking is dynamically expressed by illustrating the scattering flour as if it is dancing like magic powder to finish baking.
The use of a soft background color that matches the ingredients gives off a fairy-tale vibe and presents a joyful baking.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

CJ Cheiljedang

CJ Cheiljedang
Seoul, South Korea

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Design

CJ Cheiljedang

CJ Cheiljedang
Seoul, South Korea

Lee Kangkook, Jung Saerom, Kim Juwon

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