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Welcome to Samsung Town / Exhibition and branding

Welcome to Samsung Town
Welcome to Samsung Town

Discipline: Communication

Qualified
for the Final Jury

Welcome to Samsung Town
Welcome to Samsung Town
Welcome to Samsung Town
Welcome to Samsung Town
Welcome to Samsung Town

Discipline: Communication

Qualified
for the Final Jury

We designed ‘Welcome to Samsung Town’ campaign at IFA 2019 to help visitors feel friendly about the brand. In Samsung Town, which was embodied in a large interactive media wall in the center of the exhibition hall, various Samsung’s products were connected and provided a convenient life, showing ‘Connected Living’, the ultimate brand vision. Visitors were able to be members of this beloved town. With the corresponding APP, visitors take selfies and create their avatars, which were transmitted in real-time to the town. Also, they can view the entire town with the AR Observatory, which provided the products' information through AR.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Suwon-si, Gyenggi-do, South Korea

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Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

Lee Gang Wook, Seo Seung Hwan, Kim Jeong Mi, Hong Ji Yeon

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Design

DaamDaam Samuso

DaamDaam Samuso
Seoul, South Korea

Lim Sung Mook