Welcome to Samsung Town / Exhibition and branding

We designed ‘Welcome to Samsung Town’ campaign at IFA 2019 to help visitors feel friendly about the brand. In Samsung Town, which was embodied in a large interactive media wall in the center of the exhibition hall, various Samsung’s products were connected and provided a convenient life, showing ‘Connected Living’, the ultimate brand vision. Visitors were able to be members of this beloved town. With the corresponding APP, visitors take selfies and create their avatars, which were transmitted in real-time to the town. Also, they can view the entire town with the AR Observatory, which provided the products' information through AR.