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KANEBO, a cosmetic brand in Japan, communicates not merely beauty but also HOPE. Based on the brand concept ‘I HOPE.’, it holds the new design concept ‘SHELL OF HOPE’, embodied by the containers designed to represent a shell embracing HOPE. The packaging delivers strength and elegance with carefully selected colors, which are Black, that is the ultimate color draping all with energy, and White, the color of light expressing HOPE. These containers are shaped intentionally in an asymmetric way to create a gap between cap and bottle or jar, which expresses a ray of HOPE. This iconic design also ensures comfortability with ease of usage.
Kanebo Cosmetics Inc.