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Goodbaby® Cold Medicine Packaging / Medicine Packaging

Goodbaby® Cold Medicine Packaging

Discipline: Packaging

Qualified
for the Final Jury

Goodbaby® Cold Medicine Packaging
Goodbaby® Cold Medicine Packaging
Goodbaby® Cold Medicine Packaging
Goodbaby® Cold Medicine Packaging
Goodbaby® Cold Medicine Packaging

Discipline: Packaging

Qualified
for the Final Jury

In China, the vast majority of children will take granules when they have a cold. This is a Chinese-made children cold medicine. This medicine needs to be used according to the age of the child, with the minimum dosage is half a bag. As we all known that most young children are very resistant to medication. Thus, we designed the cold medicine bags to cute animal figures with creases and in the form with double split bags. It is convenient for parents to tear and solve the problem of dividing medicine. Also, parents can hold the package as a cute animal puppet, which will improve children’s medication experience.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Specific sub-group: Children and Parents

Client / Manufacturer

China Resources Sanjiu Medical

China Resources Sanjiu Medical
& Pharmaceutical Co., Ltd.
Shenzhen, China

Design

GRAPHIC DESIGN+THE GUANGZHOU ACADEMY OF FINE ARTS

Guangzhou Academy of Fine Arts
Guangzhou, China

Chen Jiayi, He Ge, Cao Xue(advisor), Lin Huangtao(advisor).

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Design

Fuxi Lab of China Resources Sanjiu

Fuxi Lab of China Resources Sanjiu
No.1 Guanqing Road, Guanlan high
Shenzhen, China

Wang Liang, Duan Hongli, Xu Mengzhen