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walk&rest rebranding design (FMCG) / Rebranding design

walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)

Discipline: Communication

Qualified
for the Final Jury

walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)

Discipline: Communication

Qualified
for the Final Jury

Due to regional culture differences, when it first entered the Chinese market, walk&rest could not establish an emotional resonance with its main target consumers in China. First, we established a set of interesting symbolic systems, and extracted the super symbol "&" from the spelling of walk&rest, which also has a brand visual association that represents companionship. Through the combination of the colour system and the visual symbol system, we adopted a relaxed and free pattern of graphic extension to form a strong brand impression and express a strong brand emotion, and accurately convey the brand message.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

walk&rest China

walk&rest China
Shenzhen, China

Design

Hauns branding design and strategy

Hauns branding design and strategy
Ltd.
Shanghai, China

He Feng, Han Xing