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Due to regional culture differences, when it first entered the Chinese market, walk&rest could not establish an emotional resonance with its main target consumers in China. First, we established a set of interesting symbolic systems, and extracted the super symbol "&" from the spelling of walk&rest, which also has a brand visual association that represents companionship. Through the combination of the colour system and the visual symbol system, we adopted a relaxed and free pattern of graphic extension to form a strong brand impression and express a strong brand emotion, and accurately convey the brand message.
Hauns branding design and strategy
He Feng, Han Xing