Pavioli Packaging / Packaging

Pavioli is a traditional company from Brazil specialized in fresh pasta since 1968. Recently, it has gone through a generational transition and needed to rebuild itself in the market. The visual identity and packaging redesign reconnected the brand to its essence and the company has clearly felt the consequences of the work. The new look entered the market in April/20 as a clear highlight on the gondolas. It helps the user to quickly identify Pavioli and to know its huge portfolio, ledding fast to the growth of the company's revenue. Pavioli has also been inserting itself into new points of sale that for long had difficulty to be present.