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Pavioli Packaging / Packaging

Pavioli Packaging
Pavioli Packaging

Discipline: Packaging

Qualified
for the Final Jury

Pavioli Packaging
Pavioli Packaging
Pavioli Packaging
Pavioli Packaging
Pavioli Packaging

Discipline: Packaging

Qualified
for the Final Jury

Pavioli is a traditional company from Brazil specialized in fresh pasta since 1968. Recently, it has gone through a generational transition and needed to rebuild itself in the market. The visual identity and packaging redesign reconnected the brand to its essence and the company has clearly felt the consequences of the work. The new look entered the market in April/20 as a clear highlight on the gondolas. It helps the user to quickly identify Pavioli and to know its huge portfolio, ledding fast to the growth of the company's revenue. Pavioli has also been inserting itself into new points of sale that for long had difficulty to be present.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Pavioli

Pavioli
Canoas, Brazil

Design

StudioBah

StudioBah
Porto Alegre, Brazil