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Pavioli is a traditional company from Brazil specialized in fresh pasta since 1968. Recently, it has gone through a generational transition and needed to rebuild itself in the market. The visual identity and packaging redesign reconnected the brand to its essence, the results of which have been quite successful. The new look appeared on store shelves in April 2020 and was immediately embraced by consumers. The redesign allows shoppers to quickly identify Pavioli and discover its huge range of products, which has in turn produced fast revenue growth. The redesign has also enabled Pavioli to break through in new points of sale where it previously had trouble establishing its presence.
Porto Alegre, Brazil