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Devaneio do Velhaco Packaging / Beer packaging design

Devaneio do Velhaco Packaging
Devaneio do Velhaco Packaging

Discipline: Packaging

Qualified
for the Final Jury

Devaneio do Velhaco Packaging
Devaneio do Velhaco Packaging
Devaneio do Velhaco Packaging
Devaneio do Velhaco Packaging
Devaneio do Velhaco Packaging

Discipline: Packaging

Qualified
for the Final Jury

Devaneio do Velhaco (Old Rogue's Daydream) started to bottle its product to introduce the brand in other states of Brazil. Given the small production of each recipe and constant releases, it would not be possible to sustain a new label for each new beer, as it would slow down the company's dynamics and would not be economically sustainable. So the project meets different needs: it represents the concept behind the brand, adapts to constant launches and communicates information about each beer (with only one variable element). The result respects the business' needs and helped the brand to migrate to many states of Brazil on the main markets.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Devaneio do Velhaco

Devaneio do Velhaco
Porto Alegre, Brazil

Design

StudioBah

StudioBah
Porto Alegre, Brazil

Creative Director: Felipe Bernardes Amaral Head of Design: Rafael Poloni Verbal Universe: Natália Athayde Porto