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The Fujifilm LTO Ultrium8 data cartridge is a digital storage medium that uses unique barium ferrite magnetic particles with outstanding magnetism and long-term storage performance. It offers a storage capacity of 30 TB (12 TB for non-compressed data), twice the capacity of the previous generation, and this technology is expected to enable ultra-high capacity storage of up to 220 TB in the future. Design and product development were implemented with cohesive branding that covered various areas, including videos that convey the features of magnetic tape in the cartridge, online content, the factory space and novelty items.
