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3 ON 3 STREET BASEBALL / Rock & Ball Campaign

3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL

Discipline: Communication

Qualified
for the Final Jury

3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL

Discipline: Communication

Qualified
for the Final Jury

Personnel, equipment, space. Compared to other sports, Baseball has a higher entry barrier for people who want to engage. That's why we provided a solution for this shortcoming by creating a three-on-three street baseball “Rock & Ball”, a sport that can be played on the smallest scale, and supported by a play kit we created for this game so anyone can comfortably and efficiently play baseball anywhere.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: South Korea

  • TARGET GROUPS Consumer / User, Other target groups: outdoor sports fans

Client / Manufacturer

Hanwha Eagles

Hanwha Eagles
Jung-gu, Daejeon,, South Korea

Design

TIVE

TIVE
Gangnam-gu, Seoul, South Korea

Ian Tae Woong Jeon, Phillip Chun, Hyoin Jung, Haechan Ahn