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3 ON 3 STREET BASEBALL / Campaign

3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL

Discipline: Communication

3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL
3 ON 3 STREET BASEBALL

Discipline: Communication

Personnel, equipment, space: Compared to other sports, Baseball has a higher entry barrier for people who want to engage with it. That's why we provided a solution for this shortcoming by creating a three-on-three street baseball “Rock & Ball”, a sport that can be played on the smallest scale, and supported by a play kit we created for this game so anyone can comfortably and efficiently play baseball anywhere.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: South Korea

  • TARGET GROUPS Consumer / User, Other target groups: outdoor sports fans

Client / Manufacturer

Rock&Ball Campaign / Hanwha Eagles

Hanwha Eagles
Jung-gu, Daejeon, South Korea

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Design

TIVE

TIVE
Gangnam-gu, Seoul, South Korea

Hee Sook Yu (Marketing Planner) Hae Chan Ahn (Project Management) Ian Tae Woong Jeon (Creative Direction) Ilchan Chun (Art Director) Hyo In Chung (Designer) Kidon Bae(Designer) Sebin Hwang (Junior Designer) Jin Ho Park (Strategic Planner)

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