Kelagusi hat oden / Instant food packaging

This newly established instant food brand primarily targets young consumers. The designers created a bowl in the shape of a hat, a bold move that upends how the food industry normally conceives of this type of food product. This innovative approach is also environmental and reduces waste as the hat can be reused as a bowl to prepare other hot soups. The hat bowl's flat, simple geometric shapes make it stand out on the store shelf, increasing brand recognition and attracting the attention of consumers who appreciate this fun alternative in an otherwise monotonous fast food selection.