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Kelagusi hat oden / Instant food packaging

Kelagusi hat oden
Kelagusi hat oden

Discipline: Packaging

Kelagusi hat oden
Kelagusi hat oden
Kelagusi hat oden

Discipline: Packaging

This newly established instant food brand primarily targets young consumers. The designers created a bowl in the shape of a hat, a bold move that upends how the food industry normally conceives of this type of food product. This innovative approach is also environmental and reduces waste as the hat can be reused as a bowl to prepare other hot soups. The hat bowl's flat, simple geometric shapes make it stand out on the store shelf, increasing brand recognition and attracting the attention of consumers who appreciate this fun alternative in an otherwise monotonous fast food selection.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shandong Veikao Advertising Co., Ltd.

Shandong Veikao Advertising
Co., Ltd.
Jinan, China

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Design

Shandong Veikao Advertising Co., Ltd.

Shandong Veikao Advertising
Co., Ltd.
Jinan, China

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