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Sharp and Soft -- Two Kinds of Ointment Packaging / Medical ointment packaging

Sharp and Soft -- Two Kinds of Ointment Packaging
Sharp and Soft -- Two Kinds of Ointment Packaging

Discipline: Packaging

Qualified
for the Final Jury

Sharp and Soft -- Two Kinds of Ointment Packaging
Sharp and Soft -- Two Kinds of Ointment Packaging
Sharp and Soft -- Two Kinds of Ointment Packaging

Discipline: Packaging

Qualified
for the Final Jury

This packaging aims to visually express the main characteristics of two products from the same brand. One ointment tube relies on sharp lines and edges whereas the other is soft and round. The sharp-edged tube in black contains a product that delivers a rapid antipruritic effect. The contrasting white tube in soft curves contains a mild and hydrating gel, represented by the shape of the tube container. These different shapes and colors make it intuitive for consumers to distinguish between the two ointments, simply based on the look and feel of the packaging. At the same time, the contrasting tubes relate to each other, indicating that these are a series of products. The flat tube opening is also more skin-friendly and offers a better user experience.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

China Resources Sanjiu Medical

China Resources Sanjiu Medical
& Pharmaceutical Co., Ltd.
Shenzhen, China

Design

GRAPHIC DESIGN+THE GUANGZHOU ACADEMY OF FINE ARTS

Guangzhou Academy of Fine Arts
Guangzhou, China

Zhang Jian,Chen Sijie,Huang Yikai,

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Design

Fuxi Lab of China Resources Sanjiu

Fuxi Lab of China Resources Sanjiu
No.1 Guanqing Road, Guanlan high
Shenzhen, China

Duan Hongli,Xu Mengzhen