Ligue / Rebranding and Corporate Identity

Ligue is a telecom company that offers solutions in telecommunications, internet and TV, and had a repositioning strategy that included the creation of a new verbal and visual identity.

The new brand, from its logo, rescues and gives a new meaning to the main element of the previous brand: the circle. It ceases to be an isolated element, to be an element of integration. Now the circles are connected, conveying the biggest objective of the new brand with its consumers: connection, link.

The new identity showed how to evolve without losing link with the past, aligning itself more closely with its brand persona and its own nam