Ligue / Rebranding and corporate identity

Ligue is a telecom company that offers solutions in telecommunications, internet and TV. The repositioning strategy included the creation of a new verbal and visual identity. The new brand logo gives a new meaning to the main element of the previous brand: the circle. It ceases to be an isolated element and has become an element of integration. Now the circles are connected, conveying the largest objective of the new brand: to connect with consumers. The new identity illustrates how to evolve without losing a connection with the past.