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Gam-Sung Market / Branding and Packaging

Gam-Sung Market
Gam-Sung Market

Discipline: Communication

Qualified
for the Final Jury

Gam-Sung Market
Gam-Sung Market
Gam-Sung Market

Discipline: Communication

Qualified
for the Final Jury

‘Gam-sung Market’ is a brand that sells different snacks and goods and the Korean retro style is preserved while more modern and sophisticated designs were used to disclose an identity design that can arouse interest from customers of different generations. A friendly and round logo design and a variable symbolic design system were applied so that varied graphics can blend in with the overall application. In addition, the humorous quotes that are hidden here and there in the package stimulate fun and excitement in daily life and makes people want to possess it or give it as a gift.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

B-Brothers

B-Brothers
SEOUL, South Korea

Design

BRENDEN

BRENDEN
SEOUL, South Korea