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Plus Minus Zero / Exhibition Booth

Plus Minus Zero
Plus Minus Zero

Discipline: Interior Architecture

Qualified
for the Final Jury

Plus Minus Zero
Plus Minus Zero

Discipline: Interior Architecture

Qualified
for the Final Jury

It is the Seoul Living Fair project where Plus Minus Zero was introduced and products were exhibited. Plus Minus Zero means, ‘a balance maintained in all directions so that it does not overflow or fall short from the starting point of 0.’ We derived the concept ‘Without Border’ to express our brand philosophy and created the space with semitransparent fabric, and encouraged experiences with an organic curved outline. We naturally merged the space and the products with a spatial design that emphasized the blank space and white color so that the customers recognize Plus Minus Zero as a ‘brand’ with a philosophy, not simply the ‘products.’

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

CICO Korea

CICO Korea
Gyeonggi-do, South Korea

Design

BRENDEN

BRENDEN
SEOUL, South Korea

Design

Studio Viind

Studio Viind
SEOUL, South Korea

Design

RISHIYAGI

RISHIYAGI
SEOUL, South Korea