Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

NEW Brand Kit / Branding

NEW Brand Kit
NEW Brand Kit

Discipline: Communication

Qualified
for the Final Jury

NEW Brand Kit
NEW Brand Kit
NEW Brand Kit

Discipline: Communication

Qualified
for the Final Jury

This is a brand kit project for the film distributor ‘NEW’. NEW decided to develop a brand kit for delivering new business directions to their members and external partners. We reinterpreted the three circles and colors displayed in the new brand identity using an extended graphic metaphor so they could symbolize the organic combination and synergy of each business. The brand kit is composed of items that perfectly embody the organic combination of circles reflecting the graphic identity of NEW, and the correct positioning of various components in one box symbolizes the systematic and flexible convergence of NEW's content-specialized businesses.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

NEW

NEW
Seoul, South Korea

Design

BRENDEN

BRENDEN Corp.
Seoul, South Korea

Do-eui Lee, Hee-young Kim, Che-rin Shin, So-jin Lee

Go to profile