NEW Brand Kit / Branding

This is a brand kit project of a film distributor ‘NEW’. NEW decided to develop a brand kit for delivering new business directions to their members and external partners. We reinterpreted the three circles and colors displayed in the new BI using a little more extended graphic metaphor so they could symbolize organic combination and synergy of each business. The brand kit is composed of items, which can perfectly express organic combination of circles indicating graphic identity of NEW, and the image of various components positioned correctly in one box symbolizes systematic and flexible convergence of contents-specialized businesses of NEW.