NEW Brand Kit / Branding

This is a brand kit project for the film distributor ‘NEW’. NEW decided to develop a brand kit for delivering new business directions to their members and external partners. We reinterpreted the three circles and colors displayed in the new brand identity using an extended graphic metaphor so they could symbolize the organic combination and synergy of each business. The brand kit is composed of items that perfectly embody the organic combination of circles reflecting the graphic identity of NEW, and the correct positioning of various components in one box symbolizes the systematic and flexible convergence of NEW's content-specialized businesses.