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As a clean beauty brand using natural materials as main ingredients, Georganic applies different natural ingredients to each product. To articulate the brand’s distinctiveness and consistency, we employed the neat simple logo and typography. Also, we developed the ‘organic shape’ and ‘colour palette’ system for each ingredient to reflect the distinctiveness of each product in design. In addition, Georganic’s split package structure gives a clean and consistent brand image to customers while simultaneously allowing them to experience all attributes of each ingredient.
Gyeonggi-do, South Korea
SEOUL, South Korea
Do-eui Lee, Jae-wan Yu, Jae-chul Park