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In order to provide urban services affordable for all, we joined forces with Taipei to design the Taipei Pass. Every inhabitant of Taipei is given a unique identifier in the form of a customizable module to access convenient and smart personal services. The logo combines the faces of smiling citizens with the Chinese character "Bei" (North, also referring to Taipei). This symbolizes how people identify with Taipei Pass and therefore pride on Taipei. Taipei Pass is more than a card or ID. It is a pass that fosters understanding between the government and citizens, and shows Taipei's sustainable development accomplishments.
Taipei City Government
Taipei City, Taiwan
U Visual Communication
Banqiao Dist., New Taipei City, Taiwan