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00:00 / Ice cream packaging

00:00
00:00

Discipline: Packaging

Qualified
for the Final Jury

00:00
00:00

Discipline: Packaging

Qualified
for the Final Jury

The theme of the "00:00" ice cream packaging design is environmental protection. As environmental issues increasingly push to the forefront, the designers wanted to create packaging that would prompt people to think deeply about environmental issues. The three product shapes refer to three environmental catastrophes: melting glaciers, forest fires, and virus epidemics. Text and date on the ice cream sticks provide current information about the state of the environment, reminding users of the importance of protecting the planet.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

Client / Manufacturer

inDare Design Strategy Limited

inDare Design Strategy Limited
Shenzhen, China

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Design

inDare Design Strategy Limited

inDare Design Strategy Limited
Shenzhen, China

Fengming Chen, Yujie Chen, Jiarong Zeng, Yichao Fan, Qingwei Li, Haiyong Wang, Qing Yu

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