00:00 / Ice cream packaging

The theme of the "00:00" ice cream packaging design is environmental protection. As environmental issues increasingly push to the forefront, the designers wanted to create packaging that would prompt people to think deeply about environmental issues. The three product shapes refer to three environmental catastrophes: melting glaciers, forest fires, and virus epidemics. Text and date on the ice cream sticks provide current information about the state of the environment, reminding users of the importance of protecting the planet.