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Brand Identity of Wen Ci Ju Bian / Brand identity and application

Brand Identity of Wen Ci Ju Bian
Brand Identity of Wen Ci Ju Bian

Discipline: Communication

Qualified
for the Final Jury

Brand Identity of Wen Ci Ju Bian
Brand Identity of Wen Ci Ju Bian
Brand Identity of Wen Ci Ju Bian
Brand Identity of Wen Ci Ju Bian
Brand Identity of Wen Ci Ju Bian

Discipline: Communication

Qualified
for the Final Jury

"WenCiJuBian" is a tea set brand founded by Doctor of Materials Science and Master of Printmaking. The collision of rational and perceptual thinking is not only a differentiated conflict, but also a fusion, an energy complementarity as it released by nuclear fusion. How to express the mysterious spiritual connotation so that consumers can understand the figure is the difficulty of this case. The design has relevance and originality in brand communication, and will help the brand to effectively establish the awareness in the minds of consumers, make consumers remember brand, and help the brand achieve second transmission.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Nangchang Siga Pottery&Porcelain

Nangchang Siga Pottery&Porcelain
Culture Co., LTD
Nanchang, China

Design

XXX Studio

XXX Studio
Hangzhou, China

Design Director: Jianhua Dong Designer: Jianhua Dong, Shifeng Zhang, Yuequn Yu, Hangzhi Su