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Shi Xian Tai Bai / liquor packaging

Shi Xian Tai Bai
Shi Xian Tai Bai

Discipline: Packaging

Qualified
for the Final Jury

Shi Xian Tai Bai
Shi Xian Tai Bai
Shi Xian Tai Bai
Shi Xian Tai Bai
Shi Xian Tai Bai

Discipline: Packaging

Qualified
for the Final Jury

Taibai, a poet of Tang dynasty,is the most representative figure of Chinese classical poetry.He created and recorded Tang poetry naturally inseparable from writing brush and ink. His creation makes Tang poetry spreading up to this day and becoming a pearl of Chinese culture.
We combine the brush with liquor and name it "DuZhuo". The appearance of packaging is reflected through a writing brush of the Tang Dynasty, with strong visual impact and succinct design. The design of the outer box embodies the recyclability and functionality.
Using the writing tools as the carrier, we can show the unique cultural crystallization of our nation.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Chongqing Shixian Taibai Liquor

Chongqing Shixian Taibai Liquor
Group Co. , Ltd.
Chong Qing, China

Design

Shenzhen Fengshang Packaging Design

Shenzhen Fengshang Packaging Design
CO.,LTD
Shen Zhen, China

Jinbo Zhou, KangHua Xian