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Shi Xian Tai Bai / Liquor packaging

Shi Xian Tai Bai
Shi Xian Tai Bai

Discipline: Packaging

Shi Xian Tai Bai
Shi Xian Tai Bai
Shi Xian Tai Bai
Shi Xian Tai Bai
Shi Xian Tai Bai

Discipline: Packaging

Taibai, a poet of the Tang dynasty, is one of the most famous figures of Chinese classical poetry. His legacy has forever made Tang poetry a pearl of Chinese culture and to this day, inseparable from the writing brush and ink he used to pen his verse. This packaging design draws from this tradition, using a Tang Dynasty-era ink brush as design template for the bottle shape of this DuZhuo liquor. The ornate outer box in the shape of a piece of bamboo invites users to reuse it and the striking bottle as decorative objects or for storing keepsakes.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Chongqing Shixian Taibai Liquor

Chongqing Shixian Taibai Liquor
Group Co., Ltd.
Chongqing, China

Design

Shenzhen Fengshang Packaging Design Co., Ltd.

Shenzhen Fengshang Packaging Design
Co., Ltd.
Shenzhen, China

Jinbo Zhou, KangHua Xian

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