Family / Diaper Packaging Design

The Family series conveys the Chinese family concept of a happy family of four by designing an illustration with a new generation of young parents on the package. The four sizes of diapers, S, M, L and XL, are represented by the four family members: younger brother, elder sister, mother and father, in turn. The four packages put together constitute a complete family. In addition to hand-painted illustrations on the package of the series, each diaper inside the pack is printed with varied hand-drawn patterns.