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iF SOCIAL IMPACT PRIZE

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Family / Diaper Packaging Design

Family
Family

Discipline: Packaging

Qualified
for the Final Jury

Family
Family
Family

Discipline: Packaging

Qualified
for the Final Jury

The Family series conveys the Chinese family concept of a happy family of four by designing an illustration with a new generation of young parents on the package. The four sizes of diapers, S, M, L and XL, are represented by the four family members: younger brother, elder sister, mother and father, in turn. The four packages put together constitute a complete family. In addition to hand-painted illustrations on the package of the series, each diaper inside the pack is printed with varied hand-drawn patterns.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Biba (Zhejiang) Care Products

Biba (Zhejiang) Care Products
Co., Ltd.
Shanghai, China

Design

Biba (Zhejiang) Care Products

Biba (Zhejiang) Care Products
Co., Ltd.
Shanghai, China