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Family / Diaper packaging

Family
Family

Discipline: Packaging

Qualified
for the Final Jury

Family
Family
Family

Discipline: Packaging

Qualified
for the Final Jury

The packaging desing for the Family diaper series conveys the Chinese idea of a happy family of four through illustrations of the new generation of young parents. Each package size is stylized with an image of one of four family members: the younger brother, older sister, mother, or father. The four packages together constitute a complete family. In addition to hand-painted illustrations, the diapers themselves are also printed with various hand-drawn graphics.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Biba (Zhejiang) Care Products

Biba (Zhejiang) Care Products
Co., Ltd.
Shanghai, China

Design

Biba (Zhejiang) Care Products

Biba (Zhejiang) Care Products
Co., Ltd.
Shanghai, China