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Infinity Tower Contents / Date visualized media contents

Infinity Tower Contents
Infinity Tower Contents

Discipline: Communication

Qualified
for the Final Jury

Infinity Tower Contents
Infinity Tower Contents

Discipline: Communication

Qualified
for the Final Jury

Infinity Tower was installed at the new Samsung store at Gwanggyo Galleria a landmark department store in South Korea. Contrary to the common idea that windowless buildings promote sales, the architecture dismantled space with full of windows. Likewise, we boosted the idea by bringing surrounding information into the media by offering realtime visualised data of the local weather incorporating rain, wind and cloud data from a satellite. The raw data is to create beautiful flowing imagery via an algorithm designed. The visualisations are not only of artistic value but also has a commercial dimension as it can blend data content with lifestyle.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co.,Ltd.
Suwon, South Korea

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Design

EASYWITH

EASYWITH
Planning & Management
SEOUL, South Korea

Yang Min Ha, Lee Ji Hun