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Infinity Tower was installed at the new Samsung store at Gwanggyo Galleria a landmark department store in South Korea. Contrary to the common idea that windowless buildings promote sales, the architecture dismantled space with full of windows. Likewise, we boosted the idea by bringing surrounding information into the media by offering realtime visualised data of the local weather incorporating rain, wind and cloud data from a satellite. The raw data is to create beautiful flowing imagery via an algorithm designed. The visualisations are not only of artistic value but also has a commercial dimension as it can blend data content with lifestyle.
Samsung Electronics Co.,Ltd.
Suwon, South Korea
Planning & Management
SEOUL, South Korea
Yang Min Ha, Lee Ji Hun