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S.O.U.L Brand Identity Design / S.O.U.L Brand Identity Design

S.O.U.L Brand Identity Design
S.O.U.L Brand Identity Design

Discipline: Communication

Qualified
for the Final Jury

S.O.U.L Brand Identity Design
S.O.U.L Brand Identity Design
S.O.U.L Brand Identity Design
S.O.U.L Brand Identity Design
S.O.U.L Brand Identity Design

Discipline: Communication

Qualified
for the Final Jury

Soul, pronounced similarly to “lock” in Chinese mandarin, is a lock for mind. For eons, our ancestors have been protecting valuables and collection through rope & knots. The material of the lock production evolved from bamboo to wood, with metal components gradually appearing only after the Han dynasty. The pronunciation of Chinese character, the chinese Labor is the same as “lock”, comprised of three Heart ( literally means heart in English ) characters. With multiple hearts, the focus is on design, fashion and culture.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Southern Taiwan University of Technology

Southern Taiwan University of
Science and Technology
Tainan City, Taiwan

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Design

Southern Taiwan University of Technology

Southern Taiwan University of
Science and Technology
Tainan City, Taiwan

Min-Xiu Li, Tang-Min Tseng

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