GS25 / GS25 Convenience Store

GS25 is a leading Korean convenience store brand that started as the one and only independent brand in the country.
Our brand name uses the number 25 instead of 24, meaning we offer additional values other than the 24-hour convenience store service. The logo of GS25 has a dot added at 1 o’clock of the number “5” to express our story visually.
Our slogan is “Lifestyle Platform,” representing our pursuit of diverse convenience services beyond the original function as a retail store. The extended graphic design based on the dot implies that the various lifestyle platforms of GS25 overcome the limitations of conventional convenience stores.