Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

GS25 / GS25 Convenience Store

GS25
GS25

Discipline: Communication

Qualified
for the Final Jury

GS25
GS25
GS25
GS25
GS25

Discipline: Communication

Qualified
for the Final Jury

GS25 is a leading Korean convenience store brand that started as the one and only independent brand in the country.
Our brand name uses the number 25 instead of 24, meaning we offer additional values other than the 24-hour convenience store service. The logo of GS25 has a dot added at 1 o’clock of the number “5” to express our story visually.
Our slogan is “Lifestyle Platform,” representing our pursuit of diverse convenience services beyond the original function as a retail store. The extended graphic design based on the dot implies that the various lifestyle platforms of GS25 overcome the limitations of conventional convenience stores.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

GS Retail

GS Retail
Seoul, South Korea

Design

GS Retail

GS Retail
Seoul, South Korea

Changyoon Yang, Minkyung Jang, Taehwa Hong

Design

Lippincott

Lippincott
hongkong, Hong Kong SAR China

Vincenzo Perri