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The entry is a jewelry set composed of three base models for rings and two base models for pendants, that can together house interchangeable central stones in varied shapes, colors and sizes, set in a circular detachable piece. It is a launching collection for a jewelry brand aiming to address new ways of consuming luxury products. Its design maximizes the use of natural resources such as assorted small size gemstones that have a lower mining discard ratio, and its value proposition is that the buyer doesn’t need many jewel bases to be able to have variety of use because the central gemstone can be seen as main component of a jewel identity.
Empire Industries Ltd.
Ouro Preto, Brazil
AIM Design e Consultoria Ltda.
Belo Horizonte, Brazil