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Philips Avent packaging design system / packaging

Philips Avent packaging design system
Philips Avent packaging design system

Discipline: Packaging

Qualified
for the Final Jury

Philips Avent packaging design system
Philips Avent packaging design system
Philips Avent packaging design system

Discipline: Packaging

Qualified
for the Final Jury

New parents face many difficult choices and choosing the right products for their child can be overwhelming. With a calm, reassuring, simple and yet sophisticated packaging design, parents can easily navigate the confusion and clutter. The consumer-first focus is warm and approachable, soft and rounded, human, clear and simple. At the same time, the packaging is both modern and innovative, clearly displaying those elements parents need to make an informed choice. The system is highly flexible while meeting the requirements of a very broad portfolio - suitable for any size or shape pack and supporting multiple languages.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Specific sub-group: Pregnant moms and first-time parents

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Experience Design
Eindhoven, Netherlands

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Design

Philips

Philips Experience Design
Amsterdam, Netherlands

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