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Parents feed their baby multiple times per day and need a solid solution that will sterilize bottles and accessories properly and keep drying times short. The Advance Bottle Sterilizer and Dryer is a clean and simply executed design, that is robust and trustworthy. It builds on the pill-shape footprint of its predecessor to keep family and brand consistency, yet has a new, contemporary look and feel. A new intuitive and precise UI feels fresh, modern and is easy to use. Designed to fit a young modern family's kitchen and their lifestyle, it uses high quality materials and a clean and trustworthy colour execution.