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Taking Care of Yourself offers truly personalized care in the context of people’s everyday lives. This intelligent ecosystem builds an accurate picture of users’ habits, desires and challenges by gathering data on numerous aspects of their lives, and then analyses these areas as an integrated whole. The result is greater awareness for each individual user of areas where improvements in health and well-being could be achieved, as well as the associated actions. This is formulated in a unique care plan which includes insights, coaching, information and product suggestions conveniently offered through smart devices.