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eco-friendly grower / package design

eco-friendly grower
eco-friendly grower

Taiwan endangered species leopard cats used to be widely distributed over the country, but the number is substantially decreasing because of human interference. To provide leopard cats safe habitat and environment to hunt for prey, rice farmers cultivate rice in non-poisonous ways.
The visual design contains the elements of endangered species-leopard cat, traditional festival, stories of leopard cats, and Miaoli Hakka culture.which tries to arouse people’s awareness that animal conservation is not a cliche, and to emphasize the true value of environmental protection, animal conservation, and the balance between human beings and Mother Earth.


Chaoyang University of Technology

Chaoyang University of Technology
Wufeng District, Taichung, Taiwan

Yu-Tsen Chang,
Chaoyang University Of Technology

Lu-Xi Jiang,
Chaoyang University Of Technology

Bo-Xian Chen,
Chaoyang University Of Technology

Cheng-Han Chuang,
Chaoyang University Of Technology