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TPE-HUN Public Transportation Aesthetics Project / Public transportation project

TPE-HUN Public Transportation Aesthetics Project
TPE-HUN Public Transportation Aesthetics Project

Discipline: Service Design

TPE-HUN Public Transportation Aesthetics Project
TPE-HUN Public Transportation Aesthetics Project
TPE-HUN Public Transportation Aesthetics Project
TPE-HUN Public Transportation Aesthetics Project
TPE-HUN Public Transportation Aesthetics Project

Discipline: Service Design

Following the inauguration of the full 38.8 km length of the "Improved Suhua Highway" on January 6, 2020, three bus companies were authorized to operate buses on two new routes from Taipei to Hualien. To improve the public transport service experience, the Directorate General of Highways has collaborated with the Taiwan Design Research (TDRI) Institute in a groundbreaking highway transportation service improvement project incorporating design aesthetics. The "TPE-HUN Shuttle Bus" brand combines people, buses, and the highway, creating mobile scenery, giving bus travel an all-new look, and giving birth to "public transport aesthetics" in Taiwan.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Specific country/region: Republic of Taiwan

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

Client / Manufacturer

Industrial Development Bureau - MOEA

Industrial Development Bureau - MOEA
Taipei, Taiwan

Client / Manufacturer

Directorate General of Highways

Directorate General of Highways
Taipei, Taiwan

Design

Taiwan Design Research Institute

Taiwan Design Research Institute (TDRI)
Taipei, Taiwan

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