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This brand was seeking a new identity for the Bancaja Foundation, an organization that has been in operation since 1868 and which, since its re-founding in 2013, targets two strategic areas: culture and social action.
The result is a simple one, based on the interaction between two squares. The interest lies in the fact that one of the squares forms an ‘absence’ over the other one, inspiring viewers to complete the two geometric shapes in their mind.
The logo is marked with a modern grotesque font that is clean and clear.
This logo endorses the Foundation’s visibility, presence and solidity.
Gimeno Gràfic Estudi S.L.