Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Fundación Bancaja Corporate Identity / Branding

Fundación Bancaja Corporate Identity
Fundación Bancaja Corporate Identity

Discipline: Communication

Qualified
for the Final Jury

Fundación Bancaja Corporate Identity
Fundación Bancaja Corporate Identity

Discipline: Communication

Qualified
for the Final Jury

This brand was seeking a new identity for the Bancaja Foundation, an organization that has been in operation since 1868 and which, since its re-founding in 2013, targets two strategic areas: culture and social action.
The result is a simple one, based on the interaction between two squares. The interest lies in the fact that one of the squares forms an ‘absence’ over the other one, inspiring viewers to complete the two geometric shapes in their mind.
The logo is marked with a modern grotesque font that is clean and clear.
This logo endorses the Foundation’s visibility, presence and solidity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Spain / Valencian Comunity

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Fundación Bancaja

Fundación Bancaja
Valencia, Spain

Design

Gimeno Gràfic Estudi S.L.

Gimeno Gràfic Estudi S.L.
Godella, Spain