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FAMIGO is a compound word for Farmer in English and Amigo in Spanish. This is a high-quality product, the result of a farmer’s diligent devotion to producing the best in olive oil with a taste that associates with a warm gathering of old friends. The brown glass bottle represents a pristine region in Spain that contains an honest product. An illustration of the green olive tree features elaborately on the white label. This design aims to celebrate both the spirit and superior taste of FAMIGO olive oil through an understated design. The box package containing 12 bottles is used both for transporting and storing the product. A diagonal perforation line in the box transforms it into a display for selling the product.
SEOUL, South Korea
Artwork to Branding
Seoul, South Korea
Chan Kim Ho kyun Jung Oh seop Kwon