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Bank SinoPac-DAWHO APP / Personal Financial Services APP

Bank SinoPac-DAWHO APP
Bank SinoPac-DAWHO APP

Discipline: User Experience (UX)

Qualified
for the Final Jury

Bank SinoPac-DAWHO APP
Bank SinoPac-DAWHO APP
Bank SinoPac-DAWHO APP
Bank SinoPac-DAWHO APP

Discipline: User Experience (UX)

Qualified
for the Final Jury

DAWHO APP is a digital banking application, providing mobile financial service based on “customer needs” anytime and anywhere. The unique aesthetic UI/UX design of it has successfully overturned the traditional visual image on financial products and service in Taiwan. Differ to other competitors who claim cute mascots as their brand identity in digital service, it uses ‘Tai Chi’ concept (black and white semi-circle meaning originated from nature in Chinese) and yellowish golden color to express a delicate, noble impression and a sense of intimacy. It is not just a financial service but the experience with a pleasant mood and noble courtesy.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Taiwan

  • TARGET GROUPS Specific sub-group: HENRYs (High Earners, Not Rich Yet) between 25-39 years old and in the top 20% of income earners.

Client / Manufacturer

Bank SinoPac

Bank SinoPac
Taipei City, Taiwan

Design

Bank SinoPac

Bank SinoPac
Taipei City, Taiwan