Bank SinoPac-DAWHO APP / Personal Financial Services APP

DAWHO APP is a digital banking application, providing mobile financial service based on “customer needs” anytime and anywhere. The unique aesthetic UI/UX design of it has successfully overturned the traditional visual image on financial products and service in Taiwan. Differ to other competitors who claim cute mascots as their brand identity in digital service, it uses ‘Tai Chi’ concept (black and white semi-circle meaning originated from nature in Chinese) and yellowish golden color to express a delicate, noble impression and a sense of intimacy. It is not just a financial service but the experience with a pleasant mood and noble courtesy.