Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Cachaça DI / Promotional packaging for cachaça (white rum)

Cachaça DI

Discipline: Packaging

Cachaça DI

Discipline: Packaging

The idea emerged from the need to develop promotional material other than the traditional gift items, such as pens and calendars, to sensitize and create an appeal on the basis of the design. The packaging had to be out-of-the-ordinary and convey the potential of the company and its business. The bottle chosen combines areas of both textured and smooth glass. The printed label in black and white, as office-like characteristics, includes a verse playfully relating cachaça to design. The bottle is signed with the Design Inverso brand using a test tube inside.

Client / Manufacturer

Multidrink do Brasil Ltda.

Multidrink do Brasil Ltda.
Garuva - SC, Brazil


DI Planejamento Visual Ltda.

DI Planejamento Visual Ltda.
Design Inverso
Joinville - SC, Brazil

Marcos Sebben, Eurico Ludwig, Marcelo Schramm