Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Runtiancui Mineral Water / Mineral Water Packaging

Runtiancui Mineral Water
Runtiancui Mineral Water

Discipline: Packaging

Qualified
for the Final Jury

Runtiancui Mineral Water
Runtiancui Mineral Water

Discipline: Packaging

Qualified
for the Final Jury

Runtiancui is a natural selenium-containing mineral water product from Mingyue Mountain, China. Inspired by the legend of Golden-bellied Kingfisher in Mingyue Mountain, we designed it as a symbol which represents Runtiancui's brand. The water drop graphic in the packaging uses the traditional Chinese ink element, ,it adopts a dazzling cat's eye laser effect that shows different colors of light, just like the water ripple light effect in the nature. The overlapping part of the bottle label is designed to achieve a unique effect of silvery laser to simulate the anti-counterfeit label.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Jiangxi Runtian Industry Co., Ltd

Jiangxi Runtian Industry Co., Ltd
Nanchang, China

Design

KHT Brand

KHT Brand
Shanghai, China