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Hemerocallis / Packaging for Daylily seedlings

Hemerocallis

Discipline: Packaging

Hemerocallis

Discipline: Packaging

The design and shape for this packaging for Hemerocallis seedlings was focused on the need to differentiate the product from others on the shelf. The material used is double-layer cardboard measuring 260 x 80 x 70 cm (when opened out, 270 x 400 mm) and the bright, colourful images printed on the packaging are intended to highlight the product USP. In addition, there’s information given about other company products along with tips on how to plant and care for the Hemerocallis. The power of this packaging seems to have worked because the product has now pulled away from the competition and re-positioned itself in new niche within the market.

Client / Manufacturer

Agrícola da Ilha Jardinagem e Comércio de Plantas Ltda.

Agrícola da Ilha Jardinagem e Comércio de Plantas Ltda.
Agrícola da Ilha
Joinville - SC, Brazil

Design

DI Planejamento Visual Ltda.

DI Planejamento Visual Ltda.
Design Inverso
Joinville - SC, Brazil

Marcos Sebben, Eurico Ludwig, Marcelo Schramm