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Passage to Fantasy - Paradise city brand book / Coporate brand book

Passage to Fantasy - Paradise city brand book
Passage to Fantasy - Paradise city brand book

Discipline: Communication

Qualified
for the Final Jury

Passage to Fantasy - Paradise city brand book
Passage to Fantasy - Paradise city brand book
Passage to Fantasy - Paradise city brand book
Passage to Fantasy - Paradise city brand book
Passage to Fantasy - Paradise city brand book

Discipline: Communication

Qualified
for the Final Jury

This book introduces Paradise Group's brand philosophy and presents Paradise City's key facilities. The five-star hotel and resort, the spa and theme parks, the foreigners-only casino, and the art spaces were brought together under a single theme: "Passage to Fantasy." In addition, Paradise Group's Jogakbo (patchwork) philosophy of bringing different elements together to create something that is more beautiful than each element alone was used throughout the book as a design motif to illustrate the company's spirit artistically and metaphorically.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Paradise Group

Paradise Group
Seoul, South Korea

Design

KILLING MARIO

KILLING MARIO
Seoul, South Korea