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Film simulation experience / Digital camera

Film simulation experience
Film simulation experience

Discipline: User Interface (UI)

Qualified
for the Final Jury

Film simulation experience
Film simulation experience

Discipline: User Interface (UI)

Qualified
for the Final Jury

Film Simulation is a function on Fujifilm’s X Series digital cameras that replicates the effect of shooting on film. It is highly regarded by professionals and hobbyists as a unique feature that enables users to enjoy rich color and gradation reproduction. The Film Simulation Experience provides users who want the original experience of shooting on film or who are not familiar with the medium with the means to learn more about and master film shooting using their digital camera, enabling them to enjoy this feature on a deeper level than ever before.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Fujifilm

FUIJFILM Corporation
Minato-ku Tokyo, Japan

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Design

Fujifilm

FUIJFILM Corporation
Minato-ku Tokyo, Japan

Atsushi Onoda, Takeharu Omata

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