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Philips Hue Fright Lights / Hue Halloween

Philips Hue Fright Lights

Discipline: Communication

Qualified
for the Final Jury

Philips Hue Fright Lights
Philips Hue Fright Lights
Philips Hue Fright Lights

Discipline: Communication

Qualified
for the Final Jury

Fright Lights was a digital campaign to inspire consumers how to use Philips Hue to dramatically transform the ambiance in their homes to celebrate Halloween. With this we used a common seasonal celebration to show how smart lighting can be fun to use and a tool for any person to express and achieve a super inspiring and scary Halloween decoration with smart lights. With this we also showed a different way to enjoy Philips Hue, taking the best out of the technology to help people to express themselves on their seasonal celebrations.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: global

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Client / Manufacturer

Signify

Signify
Eindhoven, Netherlands

Design

Philips

Philips Experience Design
Eindhoven, Netherlands

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Design

Signify Design Team

Signify Design Team
Eindhoven, Netherlands