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Fright Lights was a digital campaign to inspire consumers how to use Philips Hue to dramatically transform the ambiance in their homes to celebrate Halloween. With this we used a common seasonal celebration to show how smart lighting can be fun to use and a tool for any person to express and achieve a super inspiring and scary Halloween decoration with smart lights. With this we also showed a different way to enjoy Philips Hue, taking the best out of the technology to help people to express themselves on their seasonal celebrations.
Philips Experience Design
Signify Design Team