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UMP is a firm established with the purpose of finding and solving Unmet needs (hidden needs) in our lives. We have created a new visual identity to clearly express our business and make others to understand us well. In the design process, we build up the ‘Balance’, the core value of UMP, with a consistent visual language. The completed identity design starts from a basic visual motif, but provides a comprehensive visual system that is flexibly applied in various environments.
UMP
Seoul, South Korea
UMP
Seoul, South Korea