Liubike: An Innovative E-Bike Sharing Service / O2O Service Design, UX Design, Brand Experience

Liubike is a leading provider of e-bike sharing service in China. Born into the shared economy boom, Liubike outruns the competition of shared mobility with many innovative ideas that are new to the market, such as allowing users to "adopt" a bicycle and rent it out to another user to make profit.Throughout the growing phase of the business, Bigbang Design played an important role as the "creative partner" of Liubike. We've not only helped the company to develop a user-centered O2O service that includes renting, parking and charging, but also took over the company's visual identity design, color guideline development and UI/UX design.