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This newly developed energy drink, invented and produced in Germany, and finalized and sold in the Chinese market, strives to energize young people in their endeavors. The German work 'vollgas' literally means 'full speed', but figuratively, it encourages to put all your energy or enthusiasm into what you are doing best. The Chinese word, pronounced 'wow', comes from the homonym of the initial letter VO (VOLLGAS), which expresses astonishment or admiration. The visual language reflects digitization, a typical feature of the social process. Pure black and white is used to express the attitude and style of this progressive 'fashionable' brand.
Wodeshi Beverages Ltd.
Dongdao Creative Branding Group