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vollgas / brand identity

vollgas
vollgas

Discipline: Communication

Qualified
for the Final Jury

vollgas
vollgas
vollgas
vollgas
vollgas

Discipline: Communication

Qualified
for the Final Jury

This newly developed energy drink, invented and produced in Germany, and finalized and sold in the Chinese market, strives to energize young people in their endeavors. The German work 'vollgas' literally means 'full speed', but figuratively, it encourages to put all your energy or enthusiasm into what you are doing best. The Chinese word, pronounced 'wow', comes from the homonym of the initial letter VO (VOLLGAS), which expresses astonishment or admiration. The visual language reflects digitization, a typical feature of the social process. Pure black and white is used to express the attitude and style of this progressive 'fashionable' brand.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User, Specific sub-group: Young professionals

Client / Manufacturer

Wodeshi Beverages Ltd.

Wodeshi Beverages Ltd.
Shanghai, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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