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CubeLINK / brand identity

CubeLINK
CubeLINK

Discipline: Communication

Qualified
for the Final Jury

CubeLINK
CubeLINK
CubeLINK
CubeLINK
CubeLINK

Discipline: Communication

Qualified
for the Final Jury

This innovative new brand ('CubeLINK') creates a systematic visual system which serves as an example of the impression of 'exponential' combinations and opportunities through flexibility and imagination. The logomark, with its 8-letter boxes, perfectly reflect ‘inter - action’ (LINK), and 'work - hub' (Cube), the brand's positioning. Balanced, dynamic, and infinitely flexible, it illustrates a sophisticated, dynamic and aesthetically pleasing overall impression. The connected, yet adaptable, 'boxes' reflect the very characteristics of this work platform, 'linking' an efficient workforce with physical and inspirational work space ('cube').

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

China Resource Land (Beijing)

China Resource Land (Beijing)
Co., Ltd.
Beijing, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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