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Most Chinese JIANG liquor is produced along the Chishui River in Maotai Town, China. The "ZHI QU" process is an important part of the making of this spirit, and also provides an important link to the local Dragon Boat Festival. The visual elements of this packaging design pay tribute to that process and the festival, featuring a landscape painting that depicts life along the Chishui River, the harvesting and distillation process for JIANG liquor, and the popular traditions of the Dragon Boat Festival. The use of these illustrations also establishes a strong emotional resonance with consumers.
Wuling District Jiu Ming Tang
Hall Liquor Experience Hall
Chang De, China
Hunan Hua Yin Shang Cheng brand planning Co., Ltd.
Chang Sha, China