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YI HAO JIANG XIANG / Liquor packaging

YI HAO JIANG XIANG
YI HAO JIANG XIANG

Discipline: Packaging

Qualified
for the Final Jury

YI HAO JIANG XIANG
YI HAO JIANG XIANG
YI HAO JIANG XIANG
YI HAO JIANG XIANG

Discipline: Packaging

Qualified
for the Final Jury

Most Chinese JIANG liquor is produced along the Chishui River in Maotai Town, China. The "ZHI QU" process is an important part of the making of this spirit, and also provides an important link to the local Dragon Boat Festival. The visual elements of this packaging design pay tribute to that process and the festival, featuring a landscape painting that depicts life along the Chishui River, the harvesting and distillation process for JIANG liquor, and the popular traditions of the Dragon Boat Festival. The use of these illustrations also establishes a strong emotional resonance with consumers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wuling District Jiu Ming Tang

Wuling District Jiu Ming Tang
Hall Liquor Experience Hall
Chang De, China

Design

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.
Chang Sha, China

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