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YI HAO JIANG XIANG / Liquor Packaging design

YI HAO JIANG XIANG
YI HAO JIANG XIANG

Discipline: Packaging

Qualified
for the Final Jury

YI HAO JIANG XIANG
YI HAO JIANG XIANG
YI HAO JIANG XIANG
YI HAO JIANG XIANG

Discipline: Packaging

Qualified
for the Final Jury

This is a Chinese JIANG-liquor packaging. Most of the Chinese JIANG-liquor is produced along the Chishui River in Maotai Town, China. In the production process, the "ZHI QU" process is a very important link during the Dragon Boat Festival. Therefore, the visual image of our whole package adopts the composition form of landscape painting to depict the customs along the Chishui River, the wine making technology of JIANG-liquor and the humanistic customs of the Dragon Boat Festival. And the form of illustration is also easier to produce emotional resonance with consumers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Wuling District Jiu Ming Tang

Wuling District Jiu Ming Tang
Hall Liquor Experience Hall
Chang De, China

Design

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.
Chang Sha, China

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