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LING FAN DE LE / Liquor Packaging design

LING FAN DE LE
LING FAN DE LE

Discipline: Packaging

Qualified
for the Final Jury

LING FAN DE LE
LING FAN DE LE
LING FAN DE LE
LING FAN DE LE

Discipline: Packaging

Qualified
for the Final Jury

"Lingfandelie" is a genuine Changsha dialect, which means a drink that can make people suddenly become smart. The bottle body elements are refined from "Liu Hai Kan Qiao" and Changsha mahjong. To construct Changsha people who can eat, drink and play. It has the characteristics of decorative paintings and pop art techniques, reflecting a certain trend of art style. The famous scenes of folk allusions (Huagu opera, Liu Haixie Qiao, Xiang embroidery patterns, spicy girls, Changsha mahjong, Xiangjiang River water, traditional Xiangyun, etc.) are displayed in a relaxed and humorous way.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Changsha, Hunan, China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hunan lingpan Dele Liquor Co., Ltd

Hunan lingpan Dele Liquor Co., Ltd
Chang Sha, China

Design

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.

Hunan Hua Yin Shang Cheng brand planning Co., Ltd.
Chang Sha, China

Wang Qi Jun;Luo Xiao

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